Luma Yachting

Yacht dealership platform, public listings + private dealer portal. End-to-end build.

Role: Full Stack
Year: 2025
Category: Luxury
Stack: ReactNodeMongoDBAWS

Visit

Live site

02 · Outcomes

What the build actually shipped.

Numbers, not adjectives. The stats below are pulled from production. Anything still live, still measured.

2025

shipping next

luxury

End-to-end

front + back

one set of hands

Public

live URL

lumayachting.com

2025

shipped

year of build

03 · Overview

What it does.

Yacht dealership platform, public listings + private dealer portal. End-to-end build.

05 · Process

How the build actually ran.

Four phases. Each one with a deliverable the client could see, not a slide deck of intent.

01
Conversation
02
Plan
03
Build
04
Ship & Maintain

06 · Decisions

The choices that shaped the build.

Tech is downstream of decisions. These are the calls made early enough to compound the right way. The ones a code review six months later still agrees with.

End-to-end ownership

One engineer from schema to deploy. Removes the most expensive failure mode in product builds — the seam between specs and code where intent dies.

Schema before UI

Data shapes first, screens second. The frontend is a view of the data, not a parallel reality. Saves weeks of rework when scope shifts.

Boring tech where it matters

Relational stores for payments and ledgers (ACID is non-negotiable), document stores for content, Redis for cache. Pick the dull tool for the dull job.