Live
in production
since 2023
Live · in production since 2023
FrontendLiveWeb · 2023
Eveoy™
Brand-engagement platform, app-guided experiences instead of ad creatives.
- Role
- Frontend
- Year
- 2023
- Category
- Web
- Stack
- ReactRedux ToolkitStyled ComponentsJavaScriptLottie Web
Visit
Live site02 · Outcomes
What the build actually shipped.
Numbers, not adjectives. The stats below are pulled from production. Anything still live, still measured.
Frontend
scope
web
Public
live URL
eveoy.com/
2023
shipped
year of build
03 · Overview
What it does.
Eveoy replaces traditional ad spend with guided brand experiences. Walk into a partner store, follow the in-app journey, unlock something. The build is the platform brands plug into to design those flows, campaign editor, perks, attribution, the audience side. Lottie-driven UI keeps it feeling lighter than the average dashboard.
05 · Process
How the build actually ran.
Four phases. Each one with a deliverable the client could see, not a slide deck of intent.
- 01
Conversation
- 02
Plan
- 03
Build
- 04
Ship & Maintain
06 · Decisions
The choices that shaped the build.
Tech is downstream of decisions. These are the calls made early enough to compound the right way. The ones a code review six months later still agrees with.
End-to-end ownership
One engineer from schema to deploy. Removes the most expensive failure mode in product builds — the seam between specs and code where intent dies.
Schema before UI
Data shapes first, screens second. The frontend is a view of the data, not a parallel reality. Saves weeks of rework when scope shifts.
Boring tech where it matters
Relational stores for payments and ledgers (ACID is non-negotiable), document stores for content, Redis for cache. Pick the dull tool for the dull job.
06 · Let’s build
Have something to ship?
I take 4–5 freelance projects a year. Cold pitches welcome. I reply within 24 hours on weekdays.